Our poor Doctor. He’s so harangued by River Song. LOL. Even the brief, surprise greeting of, “Hello, Sweetie,” elicits such a hangdog response that you just want to put your arm around The Doctor and tell him that everything will be okay. Being out of the loop, I had no idea there was a current running through fandom with theories about River. I’m pretty bad to take a plot point at face value and just let the story play out, but now I’m dying to get into the conspiracy theorists’ minds.
That’s the big difference with the new series; it’s smarter. Certainly not to disparage RTD’s helm, which was still largely better than anything else on television, but the nuances now are just a bit more mature and cerebral. Perhaps the least cerebral clue, as I mentioned before, is “The Crack” and though I did not spot the crack in the episode, it’s FINALLY being seen by The Doctor in the preview for next week’s episode. Next week’s episode, by the way, looks to be full of excitement, and motion, and intrigue.
In what I consider to be the mark of greatness for a show, a Twitter friend of mine is just getting into Doctor Who, and I’m proud to have him jump on board with Eleven and Amy. Welcome to the greatest show on Earth. Or Gallifrey. Or Raxacoricofallapatorius. Or, well, you get the picture. With The Doctor and the TARDIS, anything is possible!
Mitch Gould has “retail” ?n his DNA.
A thi?d-generation retail professional, Gould learned
t?e consumer go?ds indusstry f?om h?s father and grandfather ?hile growing
?p ?n ?ew York City. ?ne of his first sales jobs was taking orders from neighbors fo? bagels every w?ek.
As an adulpt with a career thnat spans more than three decades, Gould moved ?n from bagels, cream cheese,
?nd lox to represent manny ?f the leading product manufacturers ?f consumer goods ?n America: Igloo, Rubbermaid, Sunbeam, Remington, Chapin,
Paramount, Miracle-Gro, Native Remedies, Flora Health,
Steven Seagal’? Lightning Bolt, Body Basix, ?nd Hulk Hogan’s extreme energy granules.
“? st?rted in the lawn andd garden industry
?ut expanded my horizons early on,” said Gould, CEO and
founder ?f Nutritional Products International, ? global brand management firm based
?n Boca Raton, Fl. “I wor?ed w?th Igloo, Sunbeam, Remington — ?ll major bands t?at hav? been leaders in the consumerr goo?s industry.”
Eventually, Gould segued ?nto nutritipnal products.
“? realized ear?y th? Nutritional Products International Mitch Gould supplements w?re m?ch more than just multivitamins,” Gould ?aid.
“American consumers ?ere ready t? take dietary supplements ?nd health andd wellness producs ?nto a whole
new level of retail success.”
Gould solidified hiis success ?n the health and wellness industry th?ough ??? partnerships ?ith ?-List celebrities ?ho wanted to develop
nutritional products andd ?is p?ace ?n Amazon history ?hen the online ecommerce retailer expanded ?eyond books, music,
?nd electronics.
“Du?ing my career, ? attended many galas aand chariity events ??ere I m?t d?fferent celebrities,
sych ?s Hulk Hogan and Chuck Liddel,” Gould ?aid, adding th?t ?? eventually partnered ?ith se?eral of th?se amous entrepreneurs ?nd developed nutritional
products, suc? as Hulk Hogan’s Extreme Energy Granules.
“?orking with them to ?reate ne? heallth and wellness products
ave m? ? fir?t-h?nd lo?k into thee burgeoning nutritional
sector,” Gould ?aid. “I realizerd thjat staying healthy ?as v?ry important
t? m? generation. My kds we?e ?ven mo?e focusd on staying fit
and healthy.”
?hen Amazon decided t? ad? a health and wellness category, Gould ?as
already positionerd t? place mo?e t?an 150 brads and even more products ?nto the virtual shelves thee online giant ?as adding eve?y day in t?? ?arly 2000?.
“I m?t Jeff Fernandez, ??o was on the Amazon team t?at was
building the ne? category f?om thhe ground ?p,”
Gould said. “? also had contacts ?n t?? health
andd wellness industry, ?uch aas Kenneth ?.
Collins, who ?as vice president ?f operations
for Muscle Foods, ?ne of the largest sports nutrition distributors ?n the
wo?ld.
Gouod said this “Powerhouse Trifecta” ?ould not h?v? asked for
a ?etter synergy bet???n th? t?ree
of them.
“This was capitalism ?t its best. Amazon demanded
new hig?-quality dietary supplements, ?nd we supplied th?m w?th m??e than 150 brands and products,”
he added.
T?e “Powerhouse Trifecta” ?orked out ?o wel? that Gould eventually hired Fernandez tto ?ork for NPI,
whee ?e ?s no? prsident of the company, and Collins,
wh? is t?e ne? executive vice president ?f NPI.
“We work w?ll together,” Gould added.
Fernandez, who a?so worke? as a buyer f?r Walmart,
saiid t?? th?ee of tuem ?ave close to 75 years off retail buying
?nd selling experience.
“NPI clients benefit f?om o?r years of knowledge,”
Fernandez ?dded.
Gould sa?d product manufacturers ?r? unlikely to find t?ree
professionals ?ith our experience representing retasilers
?nd brands.
“?? knoww what brands need to d?, ?nd w? understwnd what retailers ?ant,” Gould ?aid.
After hiss success with Amazon, Gould founded NPI and solidifgied his ?lace in the dietary supplement andd health
?nd wellness sectors.
“?t w?s time to concentrate on health products,” Gould sa?d, adding that he h?s worked ?ith more than 200 domestic and international brands t?at wanted to laujnch new products o?
expand t?eir presence ?n the largest consumer market in t?? w?rld:
t?e United States.
“?s I visited t?e corporate headquarters ?f
some of t?? largest retailers ?n the ?orld,
I realized t?at international brands ?eren’t being represenmted in American stores,” Gould said.
“I realized thes? companies, es?ecially t?? international brands, struggled
t? gain a foothold iin American retail stores.”
?hen Gould surveyed the challenges confronting international
product manufacturers, ?e visualized a solution.
“?hey were burning t?rough tens ?f thousands of
dollars to launch t?eir products,”Gould ?aid. “B? t?e time th?y sld t?eir f?rst unit, t?ey
?ad eaten ?way at th?ir profit margin.”
Gould ?aid thhe biggest challenge ??s learning t?o new cultures: America
?nd Wall Street.
“T?ey ?idn’t understand t?e American consumers, annd t?ey ?idn’t know how American businesses operated,
” Gould said. “Th?t ?s where I come in with NPI.”
To provide th? foreign companies ?ith the business support t?ey nee?ed, Gould developed
his lauded “Evolution ?f Distribution”
platform.
“? brought together ?verything brands needed to launch their produucts in the U.?.,
” ?e said.“Instea? oof opening a new office in America,
? made NPI theirr headquarters ?n t?? U.S. Since I al?eady had a sales
staff in place, the? ?idn’t h??e to hire
? sales team ?ith support staff. ?nstead, NPI didd ?t for them.”
Gould ?aid NPI supplied ever? service t?at brands ne?ded to sell products ?n America ?uccessfully.
“Since many of t?ese products need?? FDA approval,
I hired a food scientist ?ith more tha 10 years
experience to streamline t?? approval of th? products’ labels,” Gould
?aid.
NPI’? import, logistics, ?nd operations manager worked wih new clients tto m?ke sure shipped samples di?n’t end u? ?n quarantine b? t?e U.S.
Customs.
“Our logistics team ?as decades of experience importing ne? products int? the U.S.
t? our warehouse and th?n shipping t?em to retail buyers ?nd retailers,” Gould said.
“NPI ?ffers a one-?top, turnkey solution t? import, distribute, ?nd market ne? products ?n the
U.S.”
T? provde a?l the brands’ services, Gouuld founded a new company,
InHealth Media, to market t?e brands to consumers ?nd retailers.
“I s?? the companies wasting thousands of dollars ?n Madison Avenue marketing
campaigns t?at failed to deliver,” Gould ?aid.
Inste?d of outsourcing marketing to costly agencies ?r building a marketing tesm
f?om scratch, InHealth Media ?orks synergistically ?ith its sister company, NPI.
“InHealth Media’? marketing strategy ?s perfectky aligned w?th
NPI’s retail expansion plans,” Gould ?dded. “T?gether,
w? import, distribute, ?nd market new products across t??
country by emphasizing speed to market ?t an affordable price.”
InHealth Meia ?ecently increased ?ts marketing eforts ?y adding national and regional TV promotion to it? services.
“Lifestyle TV hosts are the original social media influencers,” Gould s??d.
“Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.
Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.
“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.
“You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”
NPI works with large and small product manufacturers.
“We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”
Gould is proud of his “Evolution of Distribution” platform.
“I developed it to help international brands succeed,” Gould said.
During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..
“We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.
Native Remedies also benefited from NPI’s “Evolution of Distribution.”
“We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”
Gould said he is proud that these companies succeeded with NPI’s help.
“This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”
For more information, call 561-544-0719 or visit nutricompany.com.
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Mitch Gould has “retail” in his DNA.
? thir?-generation retail professional, Gould learned
t?e consumer goods industry f?om h?? father and grandfather ?hile growing up in ?ew Yorrk
City. One ?f his first sales jobs w?s ta?ing ?rders
from neighbors ffor bagels ??ery week.
As an adult with a career t??t spans more th?n three decades, Gould moved on from bagels, cream cheese, ?nd llox too represent many of the leading product manufacturers ?f consumer ?oods in America: Igloo,Rubbermaid, Sunbeam,
Remington, Chapin, Paramount, Miracle-Gro, Native Remedies,
Flora Health, Steven Seagal’? Lightning Bolt, Boddy Basix, and Hulk Hogan’? extreme energy
granules.
“? sta?ted ?n t?e lawn andd garden industry but expanded m? horizons eatly on,” sai? Gould,
CEO annd founder ?f Nutritional Products International,
? global brand management firm based ?n Boca Raton, Fl.
“I wo?ked w?th Igloo, Sunbeam, Remington — ?ll major brands thhat have ?een leaders in th? consumer ?oods
industry.”
Eventually, Gould segued ?nto nutritional products.
“? realized early the nutritional supplements were much mlre th?n j?st multivitamins,
” Gould ?aid. “American consumers ?ere ready t? take
dietary supplements ?nd health ?nd wellness
products ?nto a w?ole ne? level of retaiil success.”
Gould solidified ?is success in the health and wellness industry t?rough ??s partnerships with A-List celebrities ?ho wanted t? develop nutritional products ?nd his place in Amazon history ?hen the onlinje ecommerce retailer expanded ?eyond books,
music, ?nd electronics.
“?uring m? career, I attended m?ny galas and charity events
?h?re I m?t diffferent celebrities, ?uch ?? Huulk Hoggan ?nd Chuck Liddel,” Gould ?aid,
adding that hee eventually partnered ?ith se?eral of these
famous entrepreneurs ?nd developed nutritional products,
?uch as Hulk Hogan’s Extreme Energy Granules.
“?orking wth them to creat? new health and wellness products
?ave me a f?rst-hand ?ook int? the burgeoning nutritional sector,”
Gould ?aid. “I realized th?t staying healthy wa? ?ery im?ortant to my generation. ?y kids wer? even more focused ?n staying fit and healthy.”
?hen Amazon decided to add a health and wellness category, Gouod wa? a?ready positioned
to p?ace m?re t?an 150brands and e?en mote products onto the virtual
shelves t?e online giant ?as adding every ?ay
in t?e early 2000s.
“? met Jefff Fernandez, ?ho was on th? Amazon team th?t was building
t?e new categoy from th? ground u?,” Gould
sa?d. “? also ha? contacts ?n the hralth and
wellness industry, ?uch ?s Kenneth E. Collins, ?ho ??s vice president oof
operations f?r Muscle Foods, one ?f the largest sports nutrition distriubutors ?n the world.
Gould ?aid t?is “Powerhouse Trifecta”co?ld not have a?ked
for a better synergy between the t?ree ?f them.
“?h?s was capitalism att ?ts ?est. Amazon demanded new ?igh-quality dietary supplements,
?nd ?? supplied them with mor? t??n 150 brands ?nd products,” ?? adde?.
?he “Powerhouse Trifecta” ?orked ?ut so wel? that Gould eventually hired Fernaandez
t? work for NPI, ?her? he is now president of
th? company, and Collins, wwho ?s th? new executive
vice ppresident ?f NPI.
“We wo?k well toget?er,” Gould ad?ed.
Fernandez, w?o al?o w?rked aas a buyer for Walmart, said the three of t?em
havfe close to 75 years of retail buying aand sselling experience.
“NPI clients benefit f?om ?ur years ?f knowledge,
” Fernandez added.
Gould sai? product manufacturers ?re unli?ely to find th?ee professionals ?ith our experieence representing retailers ?nd brands.
“We ?now what brands need to ??,and we understand what retailers ?ant,” Gould ?aid.
After h?s success wit Amazon, Gould founded NPI ?nd solidified his place in th? dietary supplement and health ?nd welllness sectors.
“It wass tim? to concentrat on health products,” Gould ?aid, adding t?at h? hass worke? ?ith
m?re than 200 domestic and ingernational
brands t??t w?nted to launch new products o?
expand their preseence ?n the lawrgest consumer market in the ?orld:
th? United St?tes.
“As ? visited t?e corporate headquarters ?ff some of the largest retilers iin the world, I realized t?at
international brands ?eren’t bejng represented in American stores,
” Gould ?aid. “? realized t?es? companies,
espe?ially the international brands, struggled t? gain a foothold ?n American retail stores.”
When Gould surveyed t?e challenges confronting international product manufacturers,
hhe visualized ? solution.
“They were burning throu?h tens of thousands ?f dollars
t? launch the?r products,” Gould ?aid. “3 Ways CBD Oil Helps Reduce Acne Caused By Hormones the time
they sold their fi?st unit, the? had eaten awa? at their profit
margin.”
Gould said the biggest challenge ?as learning two new cultures: America and
Walll Street.
“?hey didn’t understand t?e American consumers,
and they ?idn’t khow hoow American businesses operated,” Gould ?aid.
“That is where I com? in w?th NPI.”
To provide th? foreign companies ?ith th? business support
th?y need?d, Gould developed his lauded “Evolution ?f Distribution” platform.
“? brought t?gether ?verything brands neexed t? launch t?eir products in thee U.?.,” he sai?.
“Instead of opening a new office in America, I ma?e NPI t?eir headquarters in t?e U.?.
Since I a?ready hhad ? sales staff ?n p?ace,
they didn’t have to hire a sales team ?ith support staff.
Instea?, NPI did it f?r th?m.”
Gould said NPI supplied ?very service that brands ne?ded to sell prroducts
?n America ?uccessfully.
“S?nce many ?f these products ne?ded FDA approval, ? hired a food scientist wiith m?re than 10
?ears experience to streamline t?e approval of
the products’ labels,” Gould ?aid.
NPI’? import, logistics, ?nd operations manager wo?ked wih ne? clients to
m?ke s?r? shipped samples ?idn’t end upp in quarantine bby the U.S.
Customs.
“?ur logistics team ?as decades of experience importing ne? products ?nto the U.S.
t? our warehouse and then shippin t?em to retail buyers aand retailers,” Gould ?aid.
“NPI off?rs a one-sto?, turnkey solution t? import,
distribute, ?nd market new products in the U.?.”
To provide all t?e brands’ services, Gould founded a new company, InHealth
Media, t? market the brands to consumers and retailers.
“? saw the companies wasting thousands oof dollars ?n Madispn Avenue marketing campaigns t?at
failed to deliver,” Gould said.
?nstead ?f outsourcing marketing t? costly agencies
?r building ? marketing team from scratch, InHeaalth Media ?orks synergistically with ?ts sister company, NPI.
“InHeakth Media’? marketing strategy ?s perfectly aligned wit? NPI’s retail expansion plans,” Gould ?dded.
“Together, we import, distribute, and market new products ?cross thhe
country ?y emphasizing speed t?? market at an affordable pr?ce.”
InHealth Media recentl? increased it? marketing efforts ?? adding national
and regbional TV promotion t? its services.
“Lifestyle TV hosts are the original social media influencers,” Gould ?aid.
“Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.
Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.
“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.
“You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”
NPI works with large and small product manufacturers.
“We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”
Gould is proud of his “Evolution of Distribution” platform.
“I developed it to help international brands succeed,” Gould said.
During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..
“We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.
Native Remedies also benefited from NPI’s “Evolution of Distribution.”
“We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”
Gould said he is proud that these companies succeeded with NPI’s help.
“This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”
For more information, call 561-544-0719 or visit nutricompany.com.
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101 Plaza Reeal ?, Ste #224
Boca Raton, FL 33432
Office: 561-544-071
Mike.m@nutricompany.?om
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