The new season of Doctor Who began today with a very triumphant debut of the Eleventh Doctor. There is a definite shift in tone from the previous series (or non-series as it was), and I think this is exactly the episode to reset with. The introduction of Amy Pond was the best companion beginning yet, and I already love her. The rest of the plot didn’t really blow my mind, but the nod to the previous Doctors was glorious and brought out an actual cheer. I think Eleven is a very capable incarnation and I look forward to seeing him in action week after week.
I’m already re-watching because I let a lot of information slip past me the first time. I also want to compile a list of “clues” to watch for as the series progresses because I think there will be quite the payoff with this writing team. For instance, there is a blue lens flare that lingers for a considerable amount of time when there is no known source of light for that scene. Hmmmm. I’m also curious about the possible significance of the “Myth” laptop. Each of those things may be inconsequential, of course, or they could be related to the coming Silence. Who knows?
Who knows, indeed!! *ahem*
Mitch Gould Nutritional Products International Gould has “retail”
?n h?? DNA.
A thir?-generation retail professional,
Gould learned t?? consuer go?ds industry from hi? father aand grandfather ?hile growijng ?p
?n New York City. One of h?? first sales jobs w?s tak?ng orders from neighbors foor
bagels ?very week.
?s an acult wit? a career that spans moore t?an t?ree decades, Gould moved on f?om bagels,
cream cheese, ?nd lox t? represent many of the leading product manufracturers ?f consumer goods ?n America:
Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount,Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’? Lightning Bolt, Body Basix, and
Hulk Hogan’? extreme enewrgy granules.
“? started in the lawn and garden ndustry but expanded m? horizons
early on,”said Gould, CEO ?nd ounder of Nutritional Products International, ? global brand management firm based ?n Bocaa Raton,
Fl. “I w?rked with Igloo, Sunbeam, Remington — all major brands t?at h?ve been leaders in the
consumer goods industry.”
Eventually, Gould segued ?nto nutritional
products.
“I realized e?rly the nutritional supplements ?ere muc? more than ust multivitamins,
” Gould ?aid. “American consumers ?ere ready t? ta?? dietary supplements
?nd health ?nd wellness products into ? ?hole ne? level of retail success.”
Gould solidified ??s success in the health ?nd wellness industry t?rough ?is partnerships with A-List celebrities ?ho
wanted to develop nutritional products ?nd hhis placee ?n Amazon history when the online ecommerce retailer expanded ?eyond books, music, ?nd electronics.
“During my career, I attended m?ny alas and charity events ?here I met diffferent
celebrities, ?uch as Hulk Hogzn and Chuck Liddel,” Gould ?aid,
adding t?at he eventually partnered ?ith s?veral oof t?ese famous entrepreneurs and developed nutritional products, ?uch as Hulk Hogan’s Extreme Energy Granules.
“?orking with t?em to create new health and wellness products ?ave me a f?rst-?and lolok ?nto the
burgeoning nutritional sector,” Gould ?aid.
“I realized th?t staying healthy ?as ver? ?mportant t? my generation. My kids
w??e ?ven mor? focused on staying fit and healthy.”
?hen Amazon decided t? add a health ?nd wellness category, Gould ?a? alread? positioned t? ?lace more thaqn 150 brands ?nd
even more prolducts onto the virtual shelves t?e
online giant was adding ?ve?y d?y in t?e e?rly 2000?.
“I met Jeff Fernandez, who was oon the Amazon team tyat w?s building t?e neww cayegory from the ground
u?,” Gould sa?d. “I a?s? had conacts in t?e health
and wellness industry, su?h as Kenneth E. Collins, ?h? w?? vice presidenjt ?f
operations for Muscle Foods, ?ne ?f t?e largest
sports nutrfition distributors ?n the ?orld.
Gould said thiis “Powerhouse Trifecta” ?ould not ha?e asked
for a better synergy b?tween the three off them.
“?h?s was capitalism ?t its ??st. Amazon demanded ne? ?igh-quality
dietary supplements, ?nd we supplied th?m with mmore t?an 150 brands andd
products,” ?e ad?ed.
The “Powerhouse Trifecta”?orked ?ut ?? well
th?t Gould eventually hired Frnandez tto ?ork for NPI, whe?e ?e is
now president of t?? company, ?nd Collins, who is tthe
new executive vice president ?f NPI.
“?e ?ork well tog?ther,” Gould ?dded.
Fernandez, w?o ?lso worked as a buyer for Walmart, said the three of them have close to 75 ?ears ?f retail buying and selling experience.
“NPI clients benefit f?om ou? years ?f knowledge,”
Fernandez ?dded.
Gould ?aid product manufacturers a?e unlikely to
f?nd thr?e professionals wit? oour experience repressenting retailers ?nd brands.
“We kno? what brands need too do, and ?e understand ??at retailers want,
” Gould said.
Afte? his success ?ith Amazon, Gould founded NPI
?nd solidified ??s p?ace iin th? dietary supplement and
health and wellness sectors.
“?t w?s time to concentrate ?n health products,” Gould ?aid, adding thjat he has worked with
mor? han 200 domestic and international brands t?at wanted
t? launch new products or expand their presence in t?e largest consumer market ?n the world: the United
?tates.
“As I visited t?e corporate headquarters of some ?f t?e largest retailers in t?? wo?ld, I realized that
international brands we?en’t ?eing represented in American stores,” Gould
?aid. “? realized thes? companies, esp?cially tthe international brands,
struggled t? gain a foothold ?n American retail stores.”
?hen Gould surveyed t?e challenges confrontinjg international product
manufacturers, ?e visualized ? solution.
“They ?ere burning th?ough tens ?f thousands ?ff
dollars tto launch t?eir products,” Gould ?aid. “By the
time they sold the?r f?rst unit, tthey had eaten aw?? ?t teir profit
margin.”
Gould s?id the biggest challenge w?s learning two new cultures: America ?nd Wall Street.
“?hey ?idn’t understand t?e American consumers, andd t?ey didn’t know h?w American businesses operated,
” Gould ?aid. “That ?s where I come in with NPI.”
To provide th? foreign companjies ?ith th? business support t?ey nee?ed, Gould developed hi? lauded “Evolution of Distribution” platform.
“I brought togeth?r everything brands nee?ed tto launch t?eir products in the U.S.,” h?
said. “Inst?ad of opening a neww office ?n America, ? made NPI
t?eir headquarters in the U.S. S?nce I already ha? a sales staff iin ?lace,
they didn’t have to hire a sales tsam ?ith suppport staff.
?nstead, NPI ddid it f?r them.”
Gould said NPI supplied ??ery service t?at brands
neeed tto sell products ?n America ?uccessfully.
“?ince m?ny of th?se produchts need?d FDA approval, I hired ? food scientist wit?
mor? than 10 years experience to sttreamline t?e approvaal of t?e products’ labels,” Gould ?aid.
NPI’s import, logistics, ?nd oerations manager ?orked with new clients too make
sure shipped samples di?n’t ?nd up in quarantine by the U.?.
Customs.
“?ur logistics team h?s decades ?f experience
importing ne? products iinto t?e U.S. t? ?ur warehouse and then shipping t?em to retail buyers and retailers,” Gould sa?d.
“NPI offers a one-stop, turnkey solution to import, distribute, ?nd market new products ?n the U.S.”
?o provide a?l the brands’ services, Gould founded ? ne? company, InHealth Media,
t? market thee brands t? consumers ?nd retailers.
“I saw thhe companies wasting thousands ?f dollaars on Madison Avenue marketing campaigns t??t failed tto deliver,” Gould said.
Instead of outsourcing marketing t?o costly agencie ?r
building a marketing team f?om scratch, InHealth Media ?orks synergistically wit? itts sister company, NPI.
“InHealth Media’? marketing strategy ?s perfectly aligned ?ith NPI’s retail expansion plans,” Gould ?dded.
“Toget?e?, we import, distribute, ?nd market nnew products
ac?oss the country b? emphasizing speed t? market ?t an affordable p?ice.”
InHealth Media ?ecently increased ?t? marketing efforts ?y adding national ?nd regional TV promotion to its services.
“Lifestyle TV hosts are the original social media influencers,” Gouod ?aid.
“Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.
Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.
“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.
“You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”
NPI works with large and small product manufacturers.
“We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”
Gould is proud of his “Evolution of Distribution” platform.
“I developed it to help international brands succeed,” Gould said.
During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..
“We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.
Native Remedies also benefited from NPI’s “Evolution of Distribution.”
“We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”
Gould said he is proud that these companies succeeded with NPI’s help.
“This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”
For more information, call 561-544-0719 or visit nutricompany.com.
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