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I’m already re-watching because I let a lot of information slip past me the first time. I also want to compile a list of “clues” to watch for as the series progresses because I think there will be quite the payoff with this writing team. For instance, there is a blue lens flare that lingers for a considerable amount of time when there is no known source of light for that scene. Hmmmm. I’m also curious about the possible significance of the “Myth” laptop. Each of those things may be inconsequential, of course, or they could be related to the coming Silence. Who knows?
Who knows, indeed!! *ahem*
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Mitch Gould hass “retail” in his DNA.
? t?ird-generation retail professional, Gouod learned t?e consumer g?ods industry fr?m h?s father annd grandfather ?hile groowing u? ?n ?ew York City.
One of ?is f?rst sales jobs was tak?ng ?rders fdom
neighbors forr bagels ??ery ?eek.
?s ann adult w?th a career that spans mor than three decades, Gould moved ?n freom bagels,
cream cheese, ?nd loxx t? represent many of t?e leading product mamufacturers ?f conumer
g?ods in America: Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Nattive Remedies, Flora Health,
Steven Seagal’? Lightning Bolt, Body Basix, aand Hullk Hogan’?
extreme energy granules.
“? ?tarted in t?e lawn ?nd garden industry buut
expanded m? horizons earl ?n,” s??d Gould, CEO and founder of
Nutritional Products International, ? global brand management firm based inn Boca Raton,
Fl.“? ?orked witfh Igloo, Sunbeam, Remington — ?ll
major brands that haqve ?een leaders in th? consumer ?oods industry.”
Eventually, Gould segued ?nto nutritional products.
“? realized early th? nutritional supplements w??e much mo?? than just
multivitamins,” Gould ?aid. “American consumers
?ere ready t? t?ke dietary supplements ?nd health
annd wellness products ?nto a whole new level of retail success.”
Gould solidified ?is success in tthe ealth and wellness industry t?rough
h?? partnerships with ?-List celebrities ??o ?anted to develop nutritional
products ?nd hiss p?ace in Amzon history when the onloine ecommerce retailer expanded beyond
books, music, ?nd electronics.
“Dur?ng my career, I attended m?ny galas ?nd
charity events ??ere I met differ?nt celebrities, ?uch as Hulk Hogaqn ?nd Chuck Liddel,” Gould ?aid, adding t?at hhe eventually partnered ?ith se?eral of the?e famous entrepreneurs and
develkoped nutritional products, ?uch ?s Huulk Hogan’? Extreme Energy Granules.
“W?rking w?th them to ceate new health and wellness products gav?
me a fi?st-h?nd look int? thhe burgeoning nutritiona sector,” Gould ?aid.
“? realized that staying healthy ??? v?ry important t? m? generation. My kids
?ere even m??e focused ?n staying fit ?nd healthy.”
?hen Amazon decided t? a?? ? health and wellness category, Gould ?as already positioned to ?lace m?r? than 150 brands and e?en more products onto the virtual shelvess t?? online giant was adding ev?ry
?ay in the e?rly 2000s.
“I m?t Jeff Fernandez, whho w?s on the Amazon team that was uilding the
neew category f?om the ground ?p,” Gould ?aid. “I also had contacts ?n the healt and wellness industry, ?uch ?s
Kenneth E. Collins, w?? ?a? vice president of operations for Muscle Foods, ?ne of t?e largest sports nutrition distributors in th? w?rld.
Gould saaid ths “Powerhouse Trifecta” ?ould not ?ave asked forr a ?etter synergy ?etween th? three of them.
“This was capitalism at its be?t. Amazon demanded ne? high-quality dietary supplements,
?nd wwe supplied thedm ?ith m?re th?n 150 brands and products,” he added.
T?e “Powerhouse Trifecta” ?orked ?ut
so well that Gould eventually hired Fernandez t? work for NPI, wbere he i? no? president of the company,
and Collins, wh? is the new executive vice president of
NPI.
“We ?ork wel? together,” Gould added.
Fernandez, who akso worked ass a buyer f?r Walmart, said
the t?ree ?f them h??e close t? 75 ye?rs of retail buying ?nd selling experience.
“NPI clients benefit f?om our yyears ?f knowledge,” Fernandez a?ded.
Gould sa?? product manufacturers ?re unli?ely to find th?ee professionals with our
experience represening retailers ?nd brands.
“W? ?no? what brands need to do, and we understand ???t retailers want,” Gould ?aid.
Afte? hiis success w?th Amazon, Gould founded NPI ?nd
solidified his plac? inn th? dietary supplement and health ?nd wellness sectors.
“It w?s t?me to concentrate on healh products,” Gould ?aid,
adding t?at he has worked with m?r? than 200 domestic aand international brands t?at wanted to launch neew produxts
oor expand th?ir presence inn the largest consumer market in th? worl?:
the United ?tates.
“As I visited t?e corporate headquarters ?f some of the largest retailers ?n the worl?, I realized thjat international brands ?eren’t being represented ?n American stores,” Gould ?aid.
“I realized t??se companies, e?pecially the international brands, struggled t?o gain a foothold
in American retail stores.”
?hen Goud surveyed t?e challenges confronting international
product manufacturers, ?e visualized a solution.
“They ?ere burning throu?h ten of thousands of dollars to
launch t?eir products,” Gould ?aid. “By thhe
t?me the? sld thei? first unit, t?ey ?ad eaten away at their profit margin.”
Gould ?aid the biggest challenge w?s learning t?o nnew cultures:
America ?nd Walll Street.
“Thhey didn’t understand the American consumers,
andd t?ey didn’t know ?ow American businesses operated,”
Gould ?aid. “?hat ?? whe?e I ?ome ?n w?th NPI.”
?o provide the foreign companies ?ith t?e business support t?ey ne?ded,
Gould developed ??? lauded “Evolution ?f Distribution” platform.
“? brought together ?verything brands needed
t? launch thdir products in th? U.?.,” hee
s?id. “Instea? of opening a new office in America, I maee NPI t?eir headquarters iin thhe U.S.
Since ? alre?dy had a sales staff ?n pl???,
the? di?n’t have t? hire a sales team with supporrt staff.
?nstead, NPI ?id it for them.”
Gould said NPI supplied ?very service t?at
brands needed to sell products ?n America ?uccessfully.
“?ince many ?f th?se products neeed FDA approval, ? hired ? food scientist ?ith mo?e than 10 years experience t? streamlinne th? appoval of the products’ labels,
” Gould said.
NPI’? import, logistics, and operations manager work??
wit? new clients too make sure shijpped samples ?idn’t ?nd up in quarantine ?y the U.?.
Customs.
“?ur logistics team ?as decades of experikence importing ne? products int? t?e U.S.
to o?r warehouse andd then shipping th?m to
retail buyers and retailers,” Gould ?aid. “NPI offer?
a one-?to?, turnkey solution t? import, distribute, and market ne? products ?n the U.S.”
To pprovide all tthe brands’ services, Gould founded a new company, InHealth Media, t? market t?? brands to consumers ?nd retailers.
“I saw th? companies wasting thousands oof dollars oon Madison Avenue marketin campaigns t?at failed t? deliver,” Gould ?aid.
Instead of outsourcinbg marketing t? costly agrncies ?r building ?
marketing team f?om scratch, InHealth Media ?orks synergistically wit? it? sister company,
NPI.
“InHealth Media’? marketing strategy ?? perfectly aligned wit? NPI’? retail expansion plans,
” Gould ?dded. “T?gether, ?e import, distribute, and marrket new products ?cross thee country ?y emphasizing speed to market ?t
an affordabble ?rice.”
InHealth Media ?ecently increased itts marketing efforts ?y adding national and regional
TV promotion t? it? services.
“Lifestyle TV hosts are the original social media influencers,” Gould ?aid.
“Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.
Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.
“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.
“You cannot buy this kind of credibility, prestige, and coverage because it is not Tips For
CBD Product Care And Storage sale,” Gould ?aid.
“O?r team has developed contacts ?ith
thes? major news outlets, w??ch i? how the? found out abut ?ur clients’ products.”
NPI wo?ks with large ?nd smaall product manufacturers.
“?e emphasize timelinmess ?nd affordability,” ?e
said. “We know all the costs, ?? there are no surprises.
?hen th? breand sells ?ts first product to a consumer, t?ey
ha?e the profit margin t?ey ?et aas a goal mont?s ear?ier.”
Gould is ?roud oof hi? “Evolution of Distribution” platform.
“? developed it to h?lp international brands succeed,” Gould s?id.
During t?e years, Gould su?cessfully u??d h?s “Evolution off Distribution”
t? h?lp ne? brands, suuch ?? Scitec Nutrition ?nd Native
Remedies, ?oth of w?ich succeeded ?n conquering the U.S.
market..
“We sa? that NPI had loots of experience in helping comppanies ?et a goo? foothold in the U.S.
?orking t?gether, NPI has been instrumental ?n introducing ?s t? varous key distribution channelos (including ?he Vitamin Shoppe),” ?aid a Scitec
Nutrition executive.
Natie Remedies ?lso benefited from NPI’s “Evolution ?f Distribution.”
“?? are thrilled to ha?e our products ?vailable
?t these top retailers,” ?aid George Luntz, t?en president and co-founder of
Native Remedies. “?t ?s grea to ?ave a business partner ?ike NPI helping t? expand
our market reach. ?e expect his t? be ? banner y?ar for us.”
Gould sai? he is ?roud t?at these companies sucxceeded ?ith
NPI’s h?lp.
“T?is ?s what NPI ?oes,” Gould said.
“?e find innovative and creative health,
wellness, aand beaauty products, ?nd the NPI and
IHM teams woek toget?er to introduce t??m to consumers
?nd retailers.”
For more ?nformation, c?ll 561-544-0719 ?r visit
nutricompany.?om.
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Mitcch Gould has “retail” ?n h?s DNA.
A t?ird-generation retail professional, Gould learnsd t?e consumer
?oods industry from h?s father and grandfather whikle
growing ?p in New York City. ?ne ?f h?s fi?st sales jobs was ta?ing or?ers f?om neeighbors f?r bagels ?very week.
As ?n adult with a career that spans more th?n three decades, Gould moved on from
bagels, crfeam cheese, ?nd lox t? represent many of t?? leading product manufacturers ?f consumer ?oods in America:
Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro,
Native Remedies, Florra Health, Stedven Seagal’? Lightning Bolt, Body Basix, ?nd Hulk Hogan’s extreme energy granules.
“? start?? in the lawn aand garden indusyry ?ut expanded my horizons e?rly ?n,” said Gould, CEO and founder
of Nutritional Products International, ?
global brand management firm basd ?n Boca Raton, Fl.
“? wo?ked with Igloo, Sunbeam, Remington — ?ll major brands that h??? be?n leaders ?n the consumer good? industry.”
Eventually, Gould segued ?nto nutritional products.
“I realized e?rly the nutritional supplements ?ere mu?h more than just multivitamins,” Goujld
?aid. “American consumers wee ready t? take dietary suppoements ?nd health and wellness pfoducts into
a whole new level of retail success.”
Gould solidified ?is success in the health and wellness indutry through his partnerships
?ith ?-Lisst celebrities who ?anted to develop nutritional products and ?i? pla?e in Amazon history
?hen t?e online ecommerce retailer expanded bryond books,
music, ?nd electronics.
“?uring my career, ? attended many galas ?nd
charity events ?h??e I met different celebrities, suc?
a? Hulk Hogan andd Chuck Liddel,” Gould ?aid, adding that ?e
eventually partnered with s?veral of t?es? famous entrepreneurs and
developed nutritional products, suchh ?s Hulk Hogan’s Extreme Energy Granules.
“?orking ?ith them to ?reate ne? health and wellness products ?ave me
a first-hand lo?k ?nto the burgeoning nutritional sector,” Gould ?aid.
“I realized that staying healthy ?as very ?mportant to my generation.
?y kids were e?en mo?e focused on staying fit and healthy.”
?hen Amazon decided t? a?d ? health ?nd wellness category, Gould ?as alre?dy positioned to pl??e more
than 150 brands annd even mo?e products onto the virtual
shelves the online giant was adding eve?y da? ?n the early 2000s.
“I m?t Jeff Fernandez, ?ho was on t?e Amazon team tthat ?as building t?e new cateory f?om t?e grojnd up,” Gould
s?id. “I ?lso hhad contacts ?n tthe health and wellness industry, ?uch as
Kenneth E. Collins, ?ho wa? vice president off operations f?r Muscle Foods, ?ne of the largest sports nutrition distributors ?n the
?orld.
Gould ?aid t?is “Powerhouse Trifecta” co?ld not h?ve
?sked fo? a b?tter synergy between th? thre? of th?m.
“Thiis was capitalism aat ?ts be?t. Amazon demanded ne? high-quality dietary supplements, ?nd we supplied them with mpre th?n 150 brands and products,”
he added.
?h? “Powerhouse Trifecta” ?orked o?t sso w?ll t?at
Gould eventually hired Fernandez t? work for NPI, wh?r? h?
is now president of the company, andd Collins, who is
the ne? executive vice president ?f NPI.
“We work well together,” Goujld ?dded.
Fernandez, ?ho also worke? a? ? buyer for Walmart, ?aid the t?ree
oof them ha?? close to 75 ?ears of retail buying
?nd selling experience.
“NPI clients benefit f?om ourr ye?rs of knowledge,” Fernandez ?dded.
Gould sa?d product manufacturers ?r? unlik?ly to
f?nd thr?e professionals w?th our experience representing
retailers ?nd brands.
“?e know what brands eed to do, and we understand what retailers ?ant,” Gould ?aid.
Afterr h?s sjccess with Amazon, Gould founded NPI ?nd solidified h?s place iin t?e dietary
supplement and health ?nd wellness sectors.
“It w?s t?me to concentrate on health products,
” Gould said, addig t??t he h?? w?rked ?ith more than 200
domestic and international brands t?at w?nted too launch
new products o? expand their presence ?n thee largest consumer mawrket ?n the
world: thee United States.
“As I visited t?e corporate headquarters ?f s?me
of the largest retailers in the wo?ld, I realiozed that international brdands ?eren’t b?ing represented ?n American stores,” Gould said.
“? realized th?s? companies, espec?ally t?e international brands, struggled
t? gain a foothold ?n American retail stores.”
?hen Goould surveyed t?? challenges confronting international product manufacturers,
he visualized ? solution.
“They ?ere burning through tens of thousands ?f dollars t? launch t?eir products,” Gould said.
“By t?? time they sopld thei first unit, th?y had eaten awa?
at theirr profit margin.”
Goould said tthe biggest challenge ?as learning t?o ne?
cultures: America ?nd Wall Street.
“T?ey didn’t understand the American consumers, ?nd the? didn’t ?now how Amewrican businesses
operated,” Goujld ?aid. “That i? where I com? in wit
NPI.”
To provide the foreign companies ?ith the business
support t?ey ne?ded, Gould developed h?s
lauded “Evolution ?f Distribution” platform.
“? brought t?gether evberything brands ne?ded tto launch t?eir
products ?n the U.S.,” he s?id. “Inst?ad of ?pening a neww
office ?n America, I mase NPI the?r headquarters ?n the U.S.
Since I ?lready ha? a sales statf ?n place, they d?dn’t h?ve to hire a sales team ?ith support staff.
?nstead, NPI did it foor them.”
Gould ?aid NPI supplied e?ery service that brands eeded to sell products ?n America succ?ssfully.
“Sinc? many of thes? products ne?ded FDA approval, ? hired a
food scientist w?th more than 10 yea?s experience t?
streamline th? appreoval of the products’ labels,” Gould sa?d.
NPI’? import, logistics, ?nd operdations manager ?orked w?t? nnew clients t? m?ke su?e shipped samples d?dn’t ?nd uup in quarantine by the
U.S. Customs.
“Our logistics team ??s decades of experidnce importing ne? products int? the U.S.
to oour warehouse ?nd then shipping t??m to retai buyers and retailers,” Gold ?aid.
“NPI offers a one-stop, turnmkey solujtion to import,
distribute, ?nd market ne? prdoducts ?n the U.?.”
?o provide ?ll the brands’ services, Gould founded ? new company, InHealkth Media, to
market the brands to consumers ?nd retailers.
“I saaw t?e companies wasting thousands ?ff dollars on Madison Avenue marketing campaigns t?at failed t? deliver,” Gould said.
Inste?d of outsourcing marketing t? costly agencies or building
? marketing team fr?m scratch, InHealth Media ?orks synergistically ?ith its
siister company, NPI.
“InHealth Media’? marketing strategy iis perfectly aligned ?ith
NPI’s retail expansion plans,” Gould ?dded. “Togeth?r, we import, distribute, ?nd market ne? products ac?oss t?e country by emphasizing speed t? market
at aan affordable ?rice.”
InHealth Medoa ?ecently incdeased ?ts marketing efforts ?y adding
national and regional TV promoion t? ?ts services.
“Lifestyle TV hosts are the original social media influencers,” Gould said.
“Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.
Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.
“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.
“You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is How To Effectively Us? CBD To Relieve Musclpe
Pain t?ey f?und out abo?t ?ur clients’ products.”
NPI ?orks with la??? ?nd small product manufacturers.
“?e eemphasize timeliness ?nd affordability,” h? said.
“We know alll th? costs, so t?ere are no surprises.
?hen th? brand sells it? first product to a consumer, the?
have the profit margin t?ey ??t a? a goal mont?s earl?e?.”
Gould iis ?roud of ?is “Evolution of Distribution” platform.
“? developed ?t t? he?p international brands succeed,” Goulpd ?aid.
During t?e years, Gould succ?ssfully u??d h?s “Evolution of Distribution” t? help new brands, su?h ass Scitec Nutrition and
Native Remedies, ?oth oof which succeeded in conquering t?e U.S.
market..
“We saw that NPI had ?ots ?f experience in helping
companies ??t a good foothold in the U.S. W?rking toget?er,
NPI has be?n instrumental ?n introducing us to v?rious key distribution channels (including The Vitamin Shoppe),” s?id a Scitec
Nutrition executive.
Native Remedies ?lso benefited f?om NPI’s “Evoluion of
Distribution.”
“We are thrilled to hav? ou? products avail?ble at t??se to?
retailers,” sa?d George Luntz, then president and c?-founder ?f Native Remedies.
“It is great t? have a business partner ?ike NPI helping t? expand our market reach.
?? xpect this to be a banner yar f?r ?s.”
Gould s?id ?e is pproud that thes? companies succeeded ith NPI’? help.
“This iss wh?t NPI does,” Gould ?aid. “?? find innovative and creative health, wellness,
?nd beauty products, ?nd the NPI ?nd I?M teams ?ork tog?ther to introduce them to consumers ?nd retailers.”
Foor m?re inform?tion, call 561-544-0719?r visit nutricompany.?om.
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